Outdoor Research, an outdoor gear company based in Seattle, Washington, is passionate about ‘human powered adventure’. Their solution to designing equipment is unique. Through their Lab Rat program, any user of OR gear can report back with feedback sent directly to the product development team.
As they say, Over the years, we’ve learned it’s not about what we think. It’s about listening to our customers and building their ideas into our products.This philosophy affects individual products as well as entire product lines, from hats and gloves to bivy sacks and clothing. That’s why the hallmark of OR products is ‘functional gear that works and lasts’.