Patagonia are in business to save our home planet.
Patagonia has been challenging conventional business thinking for more than 50 years. From making long-lasting outdoor equipment to supporting environmental activism, Patagonia believes businesses have a responsibility to protect the planet on which they depend.
Earth is now Patagonia's only shareholder.
In 2022, Patagonia's founders transferred ownership of the company to two organisations: the Patagonia Purpose Trust and the Holdfast Collective. The Purpose Trust protects Patagonia's values and mission, while the Holdfast Collective receives the company's excess profits to support environmental protection and restoration. It's an unconventional approach to business, built around a commitment to our home planet.
Five Commitments. One Planet.
Patagonia's approach to doing business is built around five commitments. Discover how these principles guide the products they make, the people they support and the future they're working towards.
Patagonia guarantees everything they make.
If you're not satisfied with one of Patagonia's products, you can return it for a repair, replacement or refund. Every purchase is backed by their Ironclad Guarantee.
Patagonia takes responsibility for their impact.
All of Patagonia's products cause harm, which they're relentlessly working to reduce by using recycled materials, organic and Regenerative Organic Certified® cotton. And to support the people who make their gear, over 90% of Patagonia products are made in Fair Trade Certified™ factories.
Patagonia supports grassroots activism.
For decades, Patagonia has donated 1% of all sales to grassroots environmental groups through 1% for the Planet. Today, Patagonia works alongside more than 5,700 other businesses from 100 countries that have joined them in the movement.
Patagonia keeps your gear in play.
One of the best things any of us can do for the planet is to keep our stuff in play longer. If you ever need a repair, drop by a Patagonia store or contact them about what needs fixing.
Patagonia gives their profits to the planet.
Patagonia created a purpose trust to lock in their core values, including a commitment to saving our home planet. Every dollar that doesn't go back into the business goes to work protecting and restoring the Earth.
Not Bound by Convention.
From its Ironclad Guarantee to its commitment to environmental action, Patagonia continues to explore different ways of making products and doing business. Discover more about the company's mission and the people, places and ideas behind it.
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