If a job’s worth doing, it’s worth doing well. Patagonia has always taken that approach to their build quality because making something that lasts makes sense for them, for usand importantly for the planet that supplies the raw materials in the first place. You’re probably pretty careful about what you eat so when you review your wardrobe this summer, why not take a leaf out of their book and make an effort to go organic when it comes to your holiday clothes too? Since 1996 Patagonia have used 100% organic cotton in their clothing range and we can explain exactly why it’s a good idea for all of us at countryside.co.uk.